seo tips for small businesses 2022

Five Creative Ways to Design Emails

By Lesley Fredrickson 18 December, 2022 4 mins read

In designing emails, images are often more appealing than text. Images can be processed up to 60,000x faster than text and are more likely to persuade customers. This is one reason why many emails lead with a hero image, which is the first thing that a reader sees. Additionally, images follow the visual hierarchy which means that readers will pay more attention to them.

Email design can be mobile-first

Email marketing success depends on mobile users being considered. Adobe predicts that mobile commerce will grow by 20% in the holiday season 2022. This means that email designers must design responsive designs that work on different screen sizes. Good email design also includes calls to action. These buttons direct recipients to a landing page, or to a specific offer. These actions should be specific to the target audience. You should also include an unsubscribe button. The button must be prominently displayed and easily located.

Emails that do not follow this design process can be difficult to read and click. This can cause a decrease of open rate, clicks-through rate, or conversion rate. Also, the user experience needs to be great. A bad email experience makes the recipient less likely to click on the email or share it with others.

Color-blocking as a creative way to design emails

Color-blocking is an innovative way to design emails that use a contrast color scheme. For example, a social media logo might appear in dark blue or black in the footer of an email. This color scheme could be lost if the recipient opened the email in Dark Mode. To avoid this problem, make use of softer colors or images. This will help to tie everything together and make the email appear more professional.

Color-blocking is an excellent way to make your emails stand out in the inbox. It's an excellent way to draw attention to the email and get them opening it. It also makes the email more readable. This is especially helpful if you're selling something.

As an alternative to GIFs, stock images can be used

GIFs are a fun and eye-catching way to share your marketing message. They can spice up your marketing strategy and add a unique touch to your emails. GIFs should be used in emails with care and planning. It is important to consider where the GIF will be placed, how often it will be used, and any restrictions regarding copyright.

To make it more relatable and memorable for your subscribers, use a GIF as the email's banner. You can also combine it with product photos or pricing labels. GIFs don't have to be purely decorative, and you can use them to tell a story or explain complicated ideas.

Create a "bulletproof" button

A bulletproof button can be used to clearly call to action in an email message. A bulletproof button is a visible Call to Action in an email message. This will make your email more interesting. You can create these buttons using HTML or CSS. Many email readers support them. Some email clients, like Outlook for Windows, Yahoo Mail and Lotus Notes, don't support these buttons. It is easy to make a bulletproof button. You can even do it with a free 14-day Litmus test.

Bulletproof buttons can be made with HTML/CSS code. HTML code allows the button's rendering everywhere, even in email. Campaign Monitor's online tool, the Button Creator, is an alternative. Be sure to add an alt-text tag with the label of the button, as this will help your button appear in emails without images.

A single-column layout

There are many advantages to a single-column design in email. This layout is not only clear and easy to navigate, but it's also responsive. Multiple-column emails on smaller devices are often more difficult to read and require the reader to zoom in to view all of it.

A single-column layout provides more space for titles or text, making it easier to read. The single column format can be a little boring, though, since visuals can fill most of the width. You may get the impression of a lackluster recipient.

Using a hero image

One of the most powerful things you can do to make an email more effective is to include a hero picture. Visual Soft has created a great example of this logo: the Tic Watches emblem. It features a simple, clean symmetry that includes a gradient. You can even include a clip within the semi-circle.

A subscriber will see a hero image as the first thing they see when they open their email. It must be high-quality and appeal to your brand. It should be accompanied by pertinent information. Some static hero images contain a CTA in a contrast color to help with conversions.

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FAQ

Why SEO strategy is so important

Search engine optimization (SEO), is a way to get more people to visit your website via Google.

Search engines like Google!, Yahoo!, Bing!, and others save information about websites using servers called "crawlers," that send this data back into the company’s central database. This allows them search engines to index web sites.

If your website appears high in the results, more people will click on your link and visit your page. This means that you won’t be found in searches.

The most effective way to ensure your site gets noticed is to rank highly in all the major search engines. There are two main methods to achieve this: paid advertising or natural organic links.

Paid Advertisement - This is where companies pay per-click online ads that appear above other sites when searching for information. These ads can include text ads, banner ads, pop ups, ecommerce widgets, and more.

Natural Organic Links: These are links where you have created a great site over time, and gained trust from your industry. Over time, links are built naturally through guest posting, commenting on other sites, and so forth.

To remain ahead of the pack, it is important to invest continuously in both forms marketing.

What are the various SEO strategies?

Different SEO strategies can be used, including search engine optimization (SEO), paid-per-click (PPC), and social media optimization.

SEO is the process of optimizing content for keywords using text formatting, HTML codes, and other features.

This allows you to rank higher in search results.

Meanwhile, social media optimization (SMO) involves optimizing your website for social networks such as Twitter, Facebook, and Google+.

These online assets help to establish your brand reputation, which makes it more attractive for visitors searching for related topics.

PPC ads can also be found at the top of search results pages. They show relevant products, and services.

Google paid search advertisements are the most well-known type of PPC advertisement. These are very cost-effective, but they can also be expensive.

Other forms of PPC advertising include video ads, sponsored posts, and display ads.

Do I need a marketing agency to digitally market my product?

Realize that you need extra support for your business before it is too late. A digital marketing agency provides professional services for small businesses such as yours. They are experts in how to market your company online and stay current with the latest trends.

They can handle everything, including developing and implementing a strategy, managing social media accounts, analytics, and reporting.

Statistics

If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
A 62.60% organic traffic boost to that page: (backlinko.com)

How To

How do I know if I am doing good SEO?

There are several ways you can tell whether or not you're doing great SEO:

Your bounce rate should never exceed 30%. This means that users will abandon your page without clicking any other link. A high bounce rate means your audience doesn’t trust you or isn’t interested in what your company sells.
Visitors will visit different pages on your site. This is a sign that they are engaging with your site.
Your conversion rate is increasing - your target audience is more aware of your product/service and wants to purchase it.
Your average time on site is increasing - people spend longer viewing your content.
Searches are attracting more people - this is a sign that your SEO is doing a great job.
You are getting more shares via social media. This indicates that your content can be shared by others, reaching audiences beyond your reach, and is therefore being shared more often.
You get more comments on forums, which shows that people are responding positively to your work.
Your website will get more engagement - you'll see more likes. Tweets. Shares. Likes.
Your rank in SERPs is rising, a sign that your hard work is paying off.
You are getting more leads from your website. This is an indication that people have found you website organically, and are now contacting me.
Your sales are growing. This means that people who come to your website looking for products and services are now purchasing them.
Your blog post gets more views/comments, showing that people find your content interesting and helpful.
More people subscribe to your email newsletter means you have earned their trust enough to allow them to receive updates on your business.
Sales are rising - this shows that people like you and your products so much that they are willing to pay for them.
Your social media followers are higher, which indicates that your fans are more likely to share your content or engage with you.
You are getting more PR mentions. This shows that journalists are talking online about your brand. This increases your brand awareness and improves your reputation.
This indicates that other companies have also recommended your brand.
People continue to return to your website. This is a sign that your customers are satisfied with your work, and will return again and again when they need your assistance.
Your competitors are losing ground. They didn't invest as heavily in their SEO campaigns. This makes them appear bad.
Your brand's image changes - this indicates that your brand has gained popularity among a new set of customers.